The Revolution of the Big Data
Facing business competitiveness and rapid technological advancement, organizations can use business intelligence tools to convert the large amount of data collected into strategy and successful plans. The term "Big Data" refers to all that data that is too big, fast or complex to be processed through traditional methods and therefore utilises specific and sophisticated softwares that have helped optimise this information. Even though the act of processing and store data has been around for a long time, the term "big data" became a big hit in the 2000s when Doug Laney introduced the definition of this, as the "3 V's" (Sas.com, n.d.) Volume: Organisations collect data from different sources from competitors to client transactions and social media, with the technological advances the collection and storage of this data has been facilitated. Velocity: With the IoT and businesses growing at a rapid rate the optimisation a...